# Notification emails examples and best practices

**Email notifications** are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon.

These emails show the highest open rate. But even here, we need to stick to certain best practices when [designing emails](https://stripo.email/templates/) not to lose subscribers’ trust.

We’ve pulled together the **best email notification examples** and best practices.

But before we dive into examples and tips, let's **define email notification email**.

## What is an email notification?

You send a notification email to notify subscribers about changes and updates to your product or service, like new features/options, new apps, scheduled maintenance, etc. Simply put, these emails help you keep your customers/clients updated.

## Why send email notifications?

Notification emails can boost revenue by engaging customers. First, these emails can recommend products that match the customer's recent purchases or browsing activity, pushing them to buy. Second, providing alerts about [promotions or discounts](https://stripo.email/blog/examples-teaser-email-campaigns/) can generate a [sense of urgency in an email](https://stripo.email/blog/express-urgency-in-email-for-business-purposes/), encouraging customers to take advantage of limited-time offerings. Finally, a referral scheme in notification emails helps increase the client base by rewarding existing customers for referring friends and family.

These emails work better than just announcements on your website or [web push notifications](https://reteno.com/web-push). Emails look more personalized and create a feeling of conversation between your brand and customer.

## Email notifications examples

### 1. Newoldstamp

**Subject line:** Privacy Policy and Terms of Use updates.

**What is so special about this email notification example?** Here I can see brief information on the changes that I can read right in the email. Yet, [Newoldstamp](https://newoldstamp.com/) provided its users with a link to get more details.

**Tip:** always explain what happened.

### 2. Google Docs

**Subject line:** Name of the document — Invitation to edit.

Due to such emails from Google, you’ll never get lost in documents and links. You can always look it up in your inbox.

**Tip:** make your subject lines highly informative.

### 3. Slack

**Subject line:** Your email address has been changed.

**Tip:** the design remains the same; only the user data changes in every email.

### 4. Kittery Trading Post

**Subject line:** Merry Christmas.

**Tip:** make the notification eye-catching if combining two news in one email.

### 5. Litmus

**Subject line:** New ticket has been created for your account.

**Tip:** build one template for many purposes and replace the email copy as needed.

### 6. LinkedIn

**Subject line:** Mr. Who mentioned you in the post.

**Tip:** provide the recipient with the proper link — no extra buttons, please.

### 7. Email on Acid

**Subject line:** Your free trial is ending soon.

**Tip:** friendly emails are better perceived when sent on behalf of a person.

### 8. PrivatBank

**Subject line:** Mandatory payment.

**Tip:** pay close attention to design for regular notifications.

### 9. Payoneer

**Subject line:** Your application to Payoneer has been approved.

**Tip:** build one **notification email template** for many purposes and replace the email copy.

### 10. Netflix

**Subject line:** New sign-in to your account.

**Tip:** provide useful info whenever appropriate.

## Tips for increasing open rates and click-through rates for notification emails

### 1. Add engaging subject lines
### 2. Send email notifications with one single idea at a time
### 3. Make your emails specific
### 4. Include one clear CTA
### 5. Personalize email campaigns
### 6. Maintain brand consistency
### 7. Remember to add an unsubscribe button
### 8. Use all possible channels to deliver a message

## Email notification templates with subject lines

### Template regarding technical issues

**Subject line:** Important: Technical issue affecting your account

### Template to increase customer retention

**Subject line:** Your trial period is ending soon — take action

### Template for password reset

**Subject line:** Account security update required

## Wrapping up

We recommend that you stick to all the email notification tips listed here to make your email effective and informative. While sending an email notification, follow the next tips:

1. Write an informative subject line.
2. Deliver one idea at a time.
3. Specify the reason for your email.
4. Come up with a clear CTA.
5. Personalize your message.
6. Stay brand-consistent.
7. Add an unsubscribe button.
8. Use all possible channels.

I really hope that you found our guide really helpful.